Thursday, 04 January 2024 10:15 AM
Company Name Change
GRAND RAPIDS, MI / ACCESSWIRE / January 4, 2024 / Grand Rapids-based accounting firm, Beene Garter, A Doeren Mayhew Firm, has announced it has changed its name effective immediately to reflect its parent company's name Doeren Mayhew, a top 60 U.S. CPA and advisory firm. The rebranding signifies the final transition of Doeren Mayhew's 2022 acquisition of the West Michigan CPA firm.
Serving the Grand Rapids market since 1949, the Beene Garter name has been known synonymously for its unparalleled client service, and high-quality accounting and advisory services focused on meeting West Michigan business's needs. This commitment to client satisfaction is only heightened by operating as Doeren Mayhew, with an expanded suite of traditional CPA and unconventional advisory solutions to address the evolving needs of businesses in the region, supporting them at every stage.
"This rebranding initiative is not just about a name change for us," says Joshua Garvey, managing shareholder of the Grand Rapids office. "It marks another milestone in the evolution of our firm, strengthening our position in the region and strategically moving us forward to grow our local team and expand our West Michigan footprint."
Over the past decade, Doeren Mayhew has experienced exciting double-digit growth to position as the 55th largest CPA firm in the nation, coming in at nearly $140 million in annual revenue. Within the past five years alone, the firm has seen its revenue growth increase by 54% and employee headcount by 49% nationwide. Attributed to numerous strategic acquisitions, an enhanced menu of non-traditional CPA service offerings and an expanding team of 590 employees, this growth has solidified the firm as a leader in the industry, being recognized as a top U.S. firm by Accounting Today and best-managed firm by INSIDE Public Accounting. Additionally, the firm has been recently recognized as the 5th largest West Michigan CPA firm by Crain's Grand Rapids Business and West Michigan's Best & Brightest Places to Work.
Timing of this name change aligns with Doeren Mayhew unveiling of a new brand identity itself, reflecting its growth and empowering its strategic vision for a successful path forward. Paying homage to the company's heritage, the rebranding honors where the firm has been, while repositioning it to better reflect the firm as a powerhouse in the industry, and its core values, client-service philosophy, unconventional solutions and future aspirations. The firm's new, modern look includes a refreshed visual identity, website, and renewed value proposition to clients and employees.
"Doeren Mayhew is a uniquely different CPA firm. We are immensely proud of this," said Chad Anschuetz, managing shareholder and chairman. "As the accounting industry continues to evolve, we knew we had to take stock in ourselves and push the boundaries of what a CPA firm can be. As a result, we worked hard to redefine our brand to stand out amongst our peers, reignite our value proposition to clients, attract top talent and unite us with a powerful purpose. We're excited to have our Grand Rapids team along for the journey."
As a part of the rebrand, the firm introduced a renewed commitment to be more than traditional CPAs. Going further and thinking deeper as strategic wayfinders to help clients navigate all the complexities of doing business, domestically and abroad, to ensure they arrive at the future they seek.
About Doeren Mayhew
Founded in 1932, Doeren Mayhew is a top CPA and advisory firm comprised of a group of strategic wayfinders who think outside the traditional mindset to holistically provide assurance, tax, advisory and outsourcing solutions necessary to guide mid-sized privately held businesses and nonprofit organizations alike, in their path toward success. Please visit www.doeren.com for more information.
CONTACTS:
Taryne Spirovski
PCM Chief Marketing Officer
248.244.3159
[email protected]
or
Matt Brzezinski
Marketing Manager
616.228.9194
[email protected]
SOURCE: Doeren Mayhew