This Two-Ingredient Tequila Soda is Betting That Less is More in the Canned Cocktail Boom
In a year when most of the liquor aisle went flat, two categories kept the lights on: tequila and canned cocktails. Spirits-based ready-to-drink (RTD) cocktails surged more than 16% last year to $3.8 billion in sales, more than doubling their share of the spirits market since 2021. Sitting squarely at the intersection of both trends is Blowfish Tequila & Soda, a Southern California brand making an unusually contrarian pitch in a category built...
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