How to Improve a Press Release

Have you ever found your mind wandering when reading a press release?

You’re reading the words, but it’s not clicking.

We’ve all been there and truthfully, it’s not a great place to be.

To make your brand's press releases more interesting, we have four tips to improve your campaigns.

Focus on your press release format

Your press release format matters. When developing your content, stick to this basic structure:

Headline
Summary
Dateline
Body Copy
Boilerplate
Contact Information

Headline

Start your campaign with an attention-grabbing headline . The headline is what either entices your audience to read or pushes them to keep scrolling.

Aim for a headline that’s under 100 characters.

Summary

Think of the press release summary as a sneak peek of sorts into the main message of the campaign. It creates context and sets the stage for what’s to come.

Dateline

The dateline addresses where and when the news took place. It’s found at the beginning of the press release.

Here’s an example:

RALEIGH, NC / ACCESSWIRE / January 17, 2024 /

Body copy

The beginning of your campaign should cover the most important information, including who, what, when, where, why and how. This is also known as the inverted pyramid which helps you stay focused on the main topic and keep your content between 300-500 words.

Boilerplate

A press release boilerplate is like a condensed “About Us” section displayed at the end of your campaign. If you need to update yours or create one from scratch, use our free boilerplate template .

Contact Information

Include contact information for media inquiries at the end of your press release. Include the person’s full name, title, email address, and phone number.

Download and use our press release template to share your news.

Maximize Your Words

Press releases can be interesting and show personality, even though they are meant to share news in a professional way.

When writing your press release, infuse your brand’s tone into the content, keep it concise and avoid passive voice.

Create Quality Quotes

The quotes in your press releases shouldn't be afterthoughts. View them as a focal point when drafting your content.

Press release quotes add personality and depth to your campaigns. Quotes should come from a C-suite executive or topic matter expert in your company. Keep them short and use them to infuse additional statistics and details that support the news you're sharing.

Partner with a Press Release Distribution Services Provider

Press releases help brands of all sizes and industries increase their reach and online visibility.

Companies can strategically share their content to reach the media and target audiences and highlight their messages, achievements, and updates.

The widespread nature of press release distribution helps companies build and maintain their authority and credibility in their industry.

This translates to consumer trust and confidence in the brand's ability to deliver quality products/services.

There are plenty of press release distribution services on the market. But, how do you know which one's right for your brand?

At ACCESSWIRE, we make the choice a no-brainer as we offer flat-fee, predictable pricing (aka no up-charges. What you see is what you get!), expansive distribution options, and around-the-clock customer service.

You have news to share, share it with confidence and maximize your message with us. Click here to get started.

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